Building my massage practice

I have not been posting here quite as often as I used to because I’m working on building my massage practice, which includes not just giving massage (which I enjoy and am good at) but also learning about business matters like marketing, bookkeeping, scheduling, pricing, and so on.

That kind of practical, down-to-earth stuff that doesn’t seem to fit well with the themes of this blog. You’re not here to learn whether to use Quicken or Quickbooks, read about using incentives to attract and retain clients, or sift through research on gift certificate law in Texas, but currently I am a sponge for all that.

I’d love to share some of my lovely experiences! I had fun on Friday morning doing something new: going to each business on the block where my studio is located, introducing myself as a new neighbor, and letting them know I’m available for massage just a short walk away.

My friend Keith came with me. We talked to people at 19 businesses and left a flyer for the bulletin board and business cards at each one. I was glad to have his company.

One of my pet peeves is that I work hard to get stressed people all nice and relaxed, and when their session is over, they get in their car and drive away, which can so easily undo the relaxed state.

I’ve begun suggesting that they enjoy their relaxed state as long as possible, just becoming alert enough to drive themselves safely home.

Even better would be if people could walk to my studio, get a massage, and walk back. Walking anchors the relaxed state more deeply, and the neighborhood is old and lovely, a visual treat.

~~~

I’ll be sending off for my certification in Ashiatsu Oriental Bar Therapy today, having done the requisite 20 practice sessions with evaluations. I’ll take the test and get the paperwork in the mail. That feels good. I’m really grateful I can offer this modality.

I’ve just ordered a workbook on trigger points and am looking forward to learning how to work with them. I will be able to make even more of a difference when clients experience muscle pain.

I’ve been fortunate to have worked on some people who are themselves highly experienced bodyworkers, who have shared tips and wisdom with me. I feel immensely grateful for the support.

When I start each session, I like to be still for a moment, connecting my energy to earth and heaven and then connecting to my client’s energy. It feels appropriately responsible when someone has come to me with trust that I can help them feel better. I know it sounds like a cliche, but that moment feels sacred.

Also, all of my clients are really great clients!

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